The digital-only magazine that started as the only iPad-only newspaper, ‘The Daily’ is seeing it’s last on December 15, 2012. Born in a high-profile launch in February of 2011, the newspaper’s 21-months life wasn’t successful in winning enough subscribers to make it sustainable.
At a price of $0.99 a week or $39.99 a year the newspaper needed about 500,000 subscribers to break even. But, all it could gain was 100,000 subscribers. Even Rupert Murdoch and News Corporation, the most influential offline media person, couldn’t gain enough subscribers to made the new digital publishing sustainable.
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In an even held on Feb 2, 2011, an iPad only national daily news publication, The Daily, was launched. The News Corp. CEO Rupert Murdoch, unveiled the first national daily news publication designed specifically for Apple’s iPad. Murdoch claimed that the product blends "the best of journalism" with "the best of contemporary technology."
Published every morning, the news publication will be updated at regular intervals during the day and breaking news will be post at they happen. It has section like News, Gossip, Opinion, Arts & Life, and Sports which include contents like reports, photo essays, videos and animated graphics. 360-degree photos and other interactive content will make it unique type of news publication.
The subscription of the publication will cost 99 cents per week. The first two weeks will however be free.
The Daily, first ever newspaper to be published exclusively for Apple’s iPad hopes to redefine the news dissemination in the internet is going to be debuted on Wednesday, Feb. 2, 2011. The digital newspaper wants to change the perception of the internet surfers that news are always free in the internet.
The newspaper, the Daily, is the latest venture from Rupert Murdoch, the chief executive of News Corp. News Corp. owns the Wall Street Journal, the New York Post and Fox News Channel. News Corp. is known for its aggressive push in media businesses.
It is rumored that Apple may hold a press event on December 9, 2010 to unveil its magazine subscription model for iPad.
The media event is also expected to unveil a new digital newspaper, The Daily, a News Corp and Apple’s joint effort. 100 journalists who work on the 26th floor of the News Corp offices in New York are prepping the new iPad-centered digital-only newspaper.
Media giant News Corp CEO Rupert Murdoch and Apple CEO Steve Jobs might be working together to to launch a new daily newspaper.
The latest rumor indicate that the "The Daily" (iNews or iDaily would have sound more Apple like) will be digital-only edition for iPad and would cost $0.99 per week. The rumor makes perfect sense on Apple’s push to make establish iPad as a book reader and digital magazine subscription tool.
Rumor suggest that the newspaper might be released soon. But, it is more likely that the iPad V2, expected to be released in April 2011, might pair with the daily, digital-only, newspaper.