Post Jobs Mission Statement of Apple

After almost two years of the death of Steve Jobs (on Oct. 5, 2011) Apple has released a new mission statement. The mission statement shown at the opening of Worldwide Developer Conference (WWDC) underlines the philosophy of their products. The transcript of the video reads: “If everyone is busy making everything, how can anyone perfect…

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Apple iPhone 5 ads (videos)

On the release of it’s new version of mobile phone iPhone 5, Apple has released four new advertisements. Three of the ads present the handset’s features and one focuses on one of it’s accessory, EarPods, bundled with the iPhone. Apple’s ads are usually product-centric and these ads are not different. The ad titled "Thumb," explains…

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