Nielsen Norman Group, in a 24-hours study found that reading ink and paper books is nearly 10% faster than electronic-book-readers like Kindle and iPad.
They have found higher level of user satisfaction – iPad leading, Kindle follows and physical book is placed while scoring the satisfaction.
I, personally, don’t think the study means much because:
- The result is based on less than 32 users. It is a very very small sample to start with.
- The reading tablets are the new trends and would require some practice and adaptation before one can get the full speed on reading.
- The difference in speed is very marginal. iPad measured 6.2% slower reading speed where as Kindle measured 10.7% slower speed. It doesn’t mention the margin of error and other factors. Difference in iPad and Kindle speed isn’t explained properly. So, one can’t conclude anything from these numbers.