On the release of it’s new version of mobile phone iPhone 5, Apple has released four new advertisements. Three of the ads present the handset’s features and one focuses on one of it’s accessory, EarPods, bundled with the iPhone.
Apple’s ads are usually product-centric and these ads are not different. The ad titled "Thumb," explains how the 4-inch display is more efficient and useful when compared to larger screen sizes in Android phones.
The next ad titled "Cheese." shows how easy and useful the new Panorama camera feature in the iOS 6 included in the new release.
The third video titled "Physics," explains how big the screen is and how thin the new phone is.
Another ad shows how the earpods fit perfectly in all the ears.