YouTube has introduced an expanded YouTube Partner Program to safeguards to protect creators effective April 6, 2017.
In the new system, monetization will be disabled in all the channels with lifetime views less than 10k. Only those channels with ore than 10k overall views will be entered in the YouTube Partner Program (YPP). According to the YouTube blog, the new threshold is being implemented so that it gives them enough information to determine the validity of the channel before allowing it in YPP.
YouTube says that the minimum threshold also confirms if the channel is following the community guidelines and advertiser policies of YouTube. Any revenue earned on channels with less than 10k views until the new policy is implemented on April 6 will not be impacted.
What is YouTube Partner Program?
The YouTube Partner Program (YPP) is a program in which YouTube shares the advertisement revenue earned by YouTube. The program started in 2007. There are millions of users who make money from the video they have created. The money are earned from the advertisements that are run on top of the videos and on the side of the video. A lot of creators are also making a living on YouTube.
YouTube says – with the growth of YouTube channel, the abuse of the system has been on the rise. Many users re-upload somebody else’s original content and try to earn revenue from them.
In addition to having a threshold to enter in the YouTube Partner Program the channel will also go through a review process in which the activities agains the YouTube policies.
Please comment on the new review process of YouTube.
– Read the announcement in YouTube blog.